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Adaptive Audience offers a first in Programmatic TV buying.

Our technology platform seamlessly connects television asset inventory to data-driven, digital programmatic buys. The benefits of TV programmatic buying include:

  • Expose TV inventory to digital buyers
  • Single, multi-channel solution built exclusively for TV
  • Layer digital data to build audience segments
  • Maximize existing channel fulfillment, enabling exposure of inventory in open or private Marketplaces

Adaptive Audience uses the same digital segments for both digital and TV Data Insights allowing us to Increase the quality and efficiency of TV buys to audience segments, networks, geo’s, day-parts, genres. For the first time, TV can be bought with a precision never before seen.

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