Facebook Exchange Targeting – real-time bidding exchanges allow you to serve targeted, tailored display ads on Facebook. Based on campaign KPIs and targeting constraints, Adaptive Audience can target relevant users within Facebook with relevant messages to increase scale, reach and efficiencies.
Social interaction is one of the most powerful branding and conversion tools. The ability to bring first-party data into the Facebook walled garden creates a unique opportunity for efficiencies and scale. We offer: