50 to 80% of your media budgets result in wasted impressions via fees and duplicative and inefficient targeting. Middlemen cannibalize your investments. Our Adaptive Audience platform eliminates waste by removing the middleman from the equation, eliminating unproductive targeting, and providing transparency. It’s time to take back control of your budgets and ROI.

In the digital advertising world today, marketers are faced with an overwhelming level of inventory and audience fragmentation. Each customer interaction happens on a different device, different media channel and at a different time during the lifecycle of brand engagement. Data is generated throughout each phase.

Programmatic buying helps bring order to this chaotic fragmentation. It enables you to consolidate customer interactions across multiple channels into a single dashboard, and then use that dashboard to develop a single, comprehensive strategy about how to best engage (and continue the conversation) with those audiences.

Along the way, it helps you use data to increase advertising effectiveness by assigning a value to every impression. That value is then used to ensure you don’t waste budget by advertising to prospects that will never have an interest in your brand, products or services. You benefit from:

• Efficient precision buys employing audience-centric targeting, eliminating waste and duplication
• Machine-based learning to help target and deliver
• Transparency and visibility into delivered media
• Quick and efficient scalability and access to over 650 million sites, and over 30 exchange inventory sources
• Advanced and rich targeting strategy capabilities involving first- and third-party data
• A turnkey platform that reaches your customers on any device