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Adaptive Audience and Google Adometry Drive BIG sales and link online to offline transactions at retail.

Adaptive Audience and Google Adometry

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Guide to Measuring the Impact of Digital Marketing on Offline Sales

Adaptive Audience, Adometry, ComScore, Convertro, Kenshoo, Marin and Live Ramp

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3 Data-Driven Marketing Strategies to Deploy For the Holidays

Adaptive Audience, Live Ramp, Monetate & Adometry.

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How to Avoid Being Bitten By Botnet

Fraud in the digital ad space has been around practically since the beginning.

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Case Study: See how syncing online data can increase your ROAS by 30%

Live Ramp & Adaptive Audience

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How to Drive Offline Retail Sales Using Online Marketing

Formulating a plan of attack to vanquish the offline to online sales gap.

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Maximizing ROI & Minimizing Waste

While advertisers are spending more than ever before in digital, many of them lack the transparency and control required to maximize their digital investments.

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Using Testing To Optimize Decision Making

Embracing testing helps you make better business decisions. It also helps your marketing team proceed with greater confidence as your target audience helps you decide the appropriate direction to take.

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Marrying Data With Creative

Creative is and has always been about insights. Insights allow you to discover the best angle from which to see your product or service. People used to think creating advertising was some magical experience of divine inspiration but it’s all about figuring out the best angle to sell your product/service that’s going to resonate with your target audience.

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Making Analytics Make Actionable Sense: PART 1

The Big Data explosion has had a major fallout component: how do I track and measure all this data to ensure success? What metrics do I use to get the insights I need to take action? Many are trying to answer these questions; most have only pieces of the ad campaign measurement puzzle but the whole picture remains elusive.

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Making Analytics Make Actionable Sense: PART 2

Accumulating large volumes of data is a waste of time unless the information is used to direct your decisions effectively. While it may seem like an insurmountable hurdle, Adaptive Audience has developed the means to help you make it happen.

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Display Leads The Way

Display advertising is a vital part of the advertising mix, specifically as a branding tool. Researcher comScore confirmed that branding has proven effective when a viewer is exposed to a display ad, even when they don’t click on it.

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Campaign Conversions & ROI That Rockets Past The Competition

What made the difference between the two competitors was Adaptive Audience’s Campaign Suite’s ability to optimize against the retailer’s higher-level campaign goal of achieving high coupon conversion.

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