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National Retail Store

30x Return on Advertising Spend (+50% Lift)

Campaign Goal: Increase return on ad spend for offline sales

Strategy: Profile CRM customers to define media targeting and match up to offline sales

Products Used:

  • Look-Alike Modeling
  • Offline Sales Attribution

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Ecommerce

25% Decrease in Cost Per Acquisition

Campaign Goal: Decrease cost per conversion

Strategy: Set predictive algorithm to optimize to CPA goals while optimizing the experience through A/B testing

Products Used:

  • Predictive targeting & optimization
  • A/B testing

Consumer Packaged Goods

32% Decrease in cost per coupon print

Campaign Goal: Decrease cost per coupon print

Strategy: Profile visitors that convert to optimize media targeting with rich media units

Products Used:

  • Audience extension targeting
  • Rich media ad units

Lead Generation

40% Increase in Qualified Leads

Campaign Goal: Increase qualified lead volume

Strategy: Profile CRM customers to define media targeting optimize lead volume

Products Used:

  • CRM onboarding
  • Audience extension

Insurance

16% Decrease in Cost Per Conversion

Campaign Goal: Decrease cost per conversion

Strategy: Integrate digital media channels to work together to drive conversions

Products Used:

  • Video advertising
  • Display advertising
  • Testing & research

Travel

16% Decrease in Cost Per Click

Campaign Goal: Decrease cost per click

Products Used: Profile core site visitors to define media targeting in order to decrease cost

  • Audience indexing & profiling
  • Display advertising

Technology

11% Lower Cost Per Engagement

Campaign Goal: Drive website engagements at the lowest cost

Products Used: Build custom audience profiles based on online behaviors in order to target media and reduce cost

  • Audience behavioral targeting
  • Display advertising

Above is a small sample of some of our client results. Want to see more? We would love to jump on a call and walk you through how we are able to get these amazing results.

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