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Adaptive Audience Technology Stack

Adaptive Audience's proprietary technology and integrated best of breed marketing technology stack offers our clients instant access to the most robust and powerful marketing technologies in the industry.

Adaptive Audience Technology Ecosystem

Integrations with 100+ Marketing Technology Solutions

  • Adaptive integrates more than 100 of the best-of-breed media providers from across the digital marketing landscape. We select of the best available technologies, ad exchanges, premium partnerships and data vendors in the world. Adaptive chooses the right mix of partners to suit the specific needs of every campaign across web display, mobile, video and paid social. We continuously test a new media providers to expand our platform capabilities on behalf of our clients.
  • Adaptive Ecosystem allows for the application of world class partnerships, tools, and process for maximized audience buying. We are your single point of access to all your marketing solutions.

Below is our Technology Ecosystem:

Buying Platforms

  • TURN
  • DataXu
  • MediaMath
  • AOP
  • DBM
  • The Trade Desk


  • Admeld
  • AdMobius
  • DoubleClick
  • Millennial Media
  • Mobile Theory
  • MoPub
  • Nexage
  • Smaato
  • where

Data Marketplace

  • AcuireWeb
  • Acxiom
  • AddThis
  • ADmantX
  • AdMobius
  • Alenty
  • Alliant
  • AudienceRate
  • Autobytel
  • BIZO
  • BlueKai
  • Brilig
  • Buzzinate
  • Cross Pixel Media
  • Crystal Semantics
  • Datalogix
  • Datonics
  • DeviceAtlas
  • Digital Element
  • Epsilon
  • eXelate
  • Experian
  • Eyeota
  • Factual
  • Grapeshot
  • HomeAway
  • I-Behavior
  • Integral AdScience
  • IRi
  • IXI
  • Lotame
  • Mark and Mini
  • Navegg
  • Neustar / AdAdvisor
  • Nielsen
  • Peer 39
  • Proximic
  • Sales Spider
  • Trust Metrics
  • uKnow
  • V12 Group
  • VisualDNA
  • Quantcast

Display Inventory

  • AdMeld
  • AdScale
  • AppNexus
  • Cascale
  • Cox Digital
  • DoubleClick
  • Facebook
  • Federated Media
  • (Lijit)
  • Improve Digital
  • Microsoft Advertising
  • OpenX
  • PubMatic
  • PulsePoint
  • Right Media
  • Rubicon
  • Specific Media
  • Yahoo
  • YieldLab


  • Aol.
  • BrightRoll
  • DoubleClick
  • LiveRail
  • Microsoft
  • PulsePoint
  • SpotXchange
  • Videology
  • YouTube

Ad Servers / Dynamic Creative

  • Adacado
  • DFA
  • DoubleClick Studio
  • Flashtalking
  • PointRoll
  • Jivox
  • MediaMind
  • SpongeCell

Measurement, Insights & Analytics

  • AdMobius
  • Adometry
  • comScore
  • Coremetrics
  • CrazyEgg
  • Datalogix
  • Dynamic Logic
  • MasterCard Advisors
  • Nielsen
  • SymphonyIRI Group
  • tableau
  • Visual Website Optimizer
  • Qualaroo
  • User Testing
  • AdBeat
  • Google Consumer Surveys
  • Forrester
  • Optimizely

Premium Partnerships

  • AMC
  • Aol.
  • CBS
  • Centro
  • Conde Nast
  • Demand Media
  • ebay
  • eHow
  • Espn
  • Forbes
  • Fox News
  • Glam Media
  • Hearst
  • LinkedIn
  • MailChimp
  • Marth Stewart
  • Millennial Media
  • Mobile Theory
  • NBC
  • Netminning
  • Scripps
  • She Knows
  • Specific Media
  • SPIN
  • The Weather Channel
  • Time Inc
  • Undertone

Paid Social

  • Facebook
  • Twitter

CRM Onboarding

  • Acxiom
  • Datalogix
  • I-Behavior
  • LiveRamp
  • Neustar / AdAdvisor

Brand Survey Data Collection

  • Vizu / Nielsen
  • insightexpress
  • Dynamic Logic

Brand Safety, Visibility & Verification

  • ADmantX
  • AdMobius
  • Adometry
  • comScore
  • DoubleVerify
  • Grapeshot
  • Integral AdScience
  • Nielsen
  • Peer39
  • Proximic

Paid Search

  • Google Adwords
  • Kenshoo
  • Microsoft Adcenter
  • Doubleclick Search

Fraud. Impression. Viewability. Environment.

  • Adaptive Audience is committed to combating ad fraud, bad inventory, low visibility and poor transparency in order to protect our clients’ marketing dollars while maximizing campaign performance. We have strategically partnered with four of the industry’s best technologies to develop our own proprietary “FIVE System” for rating and indexing high-performance domains while creating audience segments to target real humans and block nonhuman clickers.
  • FIVE is a comprehensive scoring system to combat a number of factors within display advertising. FIVE evaluates sites on a scale of 1 to 5 on: Fraud, Impressions, Viewability and Environment.
  • The FIVE difference is that while most companies merely receive a report, we actively combine multiple data sources, index and rate all domains. Our tiered scoring system enables us to constantly build a library of our best and worst publishers/domains while creating audience segment pools to target or anti-target. We cut off the sources of bad traffic to maximize digital dollars.
  • Don’t let unseen, unknown, fraudulent domains or nonhuman bots scam you out of money and results. Let the Adaptive Audience FIVE System protect your investments while delivering true ROI.

Marketing Optimizer

Our Audience Marketing Optimizer integrates multiple platforms to aggregate the best technologies available. By on-boarding new partners, or leveraging our existing relationships, Adaptive Audience provides you with the flexibility to assemble the most powerful data-driven tools that drive successful campaigns. With our platform we can deliver:

  • Multi-channel & cross-channel campaigns
  • First- and third-party data-targeting capabilities
  • Advanced targeting tactics
  • Audience segment targeting
  • Highly-targeted algorithmic campaign targeting

All of this advanced targeting and tracking is brought to life within our Adaptive Audience Client Dashboards.

Content Optimizer

A truly personalized online customer experience, which basically equates to a website tailored to each and every single visitor has been the dream of many digital marketers for over a decade.

Consider the amount of money and time invested in collecting data and segmenting website visitors, not to mention all the time and resources spent poring over the information in an effort to predict what the customers look like, what they want, and how to deliver relevant content to those users all in real-time. Now think about how little and difficult it can be to take action with this data and information.

Today, any online business has the ability to optimize and personalize in real-time. With Adaptive Audience you can turn every interaction into an experience, for every customer, across every digital channel. In order to execute fully personalized web content, we take the following into consideration:

  • Online Testing
  • Site Personalization
  • Segmentation
  • Behavioral Targeting
  • Social Data Influence
  • Cross-Device Personalization
  • Product Recommendations

Adaptive Audience has mastered the ability to influence metrics that have the ability to impact campaigns. By identifying opportunities and trends in data, we help you capitalize on them so you can make informed, data-driven decisions about your campaigns. We provide actionable insights through:

  • Creative message testing
  • Creative image testing
  • Creative and campaign optimization based on trends in data
  • Competitor and market research and testing

Adaptive Audience Dashboards

Your audiences exist in channel silos. We help make sense of them and identify new and existing audiences to target and analyze. Our Adaptive Audience technology allows us to dig deeper into your customer base and provide insight into their online behaviors and preferences. We help you understand your target customers’ behavioral and demographic characteristics in order to inform present and future campaigns.

With Adaptive Audience Dashboard you will get access to advanced online data that you can access anywhere along with the ability to export your data. Below gives you a baseline overview of what all is including in our client dashboards:

  • Digital Media – See the performance of all your media channels in one place.
  • Audience – See all of your customer data in the form of our audience profiles.
  • Creative – See all of your creative messaging in context to your campaigns and audience profiles.
  • Competitors – See how your marketing efforts stack up against your top three competitors.
  • Optimizations – Get a full list of actionable recommendations to optimize your campaigns and maximize ROI.

We Connect Online To Offline

Attribution - Add Clarity to Your Marketing Performance

Marketers can now gain a complete view of the purchase funnel across all touch points. Our attribution modeling delivers the clarity and insights needed to make informed decisions, improve efficiencies and drive greater returns on marketing spend. We have multi-channel attribution models for commerce and ratio transactions including last click, even distribution, ad-hoc and data-driven models. Our experts can help you determine which model is the best fit for your business goals.

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